Katie Jones TAKE 2: K2TOG

Recently, Katie Jones came back to our university to talk about her recent success and starting up her own business with her friend and business partner. She started her brand from an ethical standpoint of using reclaimed and upcycled yarn, but she says that the fashion always come first and if sustainability come in to it then it’s a bonus. Katie Jones herself is a very colourful character, I really admire her style, and she has a very forward way of thinking when it comes to sustainable fashion, she said that it doesn’t have to be boring or beige, there are many innovative tricks and tips you can use, like no waste pattern cutting, to give your garments an “in” to the hemp-adorned, dreadlocked sustainable fashion world. Katie said she became sustainable by accident, by using end of cone yarns and getting her base pieces (aran knit) from charity shops and eBay.


K2TOG was chosen to be part of the Emerging Talent Section of Estethica, showing at Somerset House, after Katie pitched the idea to the creator of the organisation, however, Katie had a lot of work to do as she was confirmed only 3 weeks before London Fashion Week. Estethica was founded by the British Fashion Council in 2006 to specifically showcase sustainable designers work and has since become the forefront of British sustainable fashion, Ada Zanditon is a previous designer of theirs. The organisation is mainly for start up designers, to get them out there and establish a name for themselves before going it alone. This brilliant opportunity catapulted Katie’s business from a small start up into an official business where she got serious orders from people wanting to buy, there was lots of interest from people in Italy and Japan as they love the bespoke, non mass produced element of her clothing.


Going from being a student, then a freelance designer to then a fully fledged CEO was a big leap, and Katie said her personal challenge was to work out costing and mathematics, luckily her housemate was able to help, but she found it difficult not to undercut herself and was even told to increase her prices by her mentor at Estethica on the second day of the showcase. You can always set an RRP for stockists, you always have to remember to pay yourself a wage and you normally mark up your clothes by around 1.5-2.2% and then shops will add an extra 2.8% on top of that. These things are very important and you need to be very vigilant when you are first starting up, because most designers only last 4 seasons, after that the freebies and opportunities run out and you’re left to fend for yourself. Katie still works as a freelancer, most recently creating patterns for Knitting Monthly, a popular knitting magazine. She said that she has 2 very different and separate audiences, one week her work is in Knitting Monthly and then the next she appears in subversive fashion magazines like Dazed and Confused!

I always find Katie Jones’ visits inspiring and she makes me want to go out and do things creatively. The success she has had is purely down to hard work and talent and it makes you want to work hard to get where she is in the industry.


Picture sources: http://katiejonesknitwear.tumblr.com/post/77058738459/k2tog-aw14-aran-crop-mini

Lockdown – Crysalis Project

Lockdown 3 Lockdown 6 Lockdown 8 LockdownLockdown - Crysalis Project

Photoshop work I did for an international project the whole college is participating in, Crysalis. Work was adapted from traditional lace patterns and I took my inspiration from Stephen King’s “The Shining” focusing on mental health and metaphorical prisons.

VISITING LECTURER: Katie Jones, Knitwear Designer

What can I even say about Katie Jones? She is amazing. Her work is astounding and her boundless enthusiasm for fashion is so inspiring. We were given the chance to look at her work which she brought to show us all the way from Brighton and she spoke to us about her colourful career so far.


She graduated from the nationally renowned Central St Martins this year after 7 years spent doing her BA with a sandwich year and MA. She encouraged us to be very experimental and crazy at university as once you are working for someone you don’t really get to be as creative as you want and you have to think about costing sheets. She is now a freelance crochet designer, doing small jobs for other companies, including Mark Fast, where she has worked for 6 years after interning there in the 2nd year of her BA, she started right from the bottom making tea and gradually worked her way up. A lot of companies make their garments ‘in house’ in the same country, Katie said she has been commissioned to make some garments that sell for up to £4000 in her own bedroom!


Mark Fast SS14

After completing her education she created her first solo collection ‘Slab City’ based on Mexican culture, which she showed at Brighton Fashion Week 2013. She wanted to add to her portfolio and also it looks good to employers that you are still carrying on the creative process and have momentum without being ‘forced’ to. At the moment she is in the process of collaborating with a friend from Mark Fast, so I’m going to be keeping my eyes peeled!

“The S/S14 collection  tells the story of a group of nomads who to avoid the modern world leave the cities for the desert and create a new tribe. Influenced by the outsider art of Salvation Mountain in Slab City, traditional crochet costumes documented in Phyllis Galembo’s: Maske and the modern tribes of Tanna.

The collection depicts the tribe in 10 obsessively crafted, graphic and colourful crochet looks. Taking a fresh look at a traditional craft and a clever take on modern tribal dress.”


She focuses more on her fabrics and said that she is “very craft based” when choosing designs and envisioning garments, strongly influenced by tribal textiles she manages to depict very high market fashion garments using old and forgotten hand craft techniques. 


Slab City bitch, Slab Slab City, bitch

On her sandwich year Katie Jones interned at 3 different places, the first being John Galliano at his couture house in Paris for 6 months. You are called a ‘stagiere’ as an intern and you have your own room to work in in the building to do most of the creative things, it is a 3 storey building, with the seamstresses in the basement (which were hard to communicate with as they were all French) and John’s studio at the top, with the designers in the middle. Jones then went on to New York to intern for Diane Von Furstenburg which was a very creative also but the fashion industry in America is supremely industry driven which wasn’t for her. Jones then went on to Romance Was Born, an amazing digital print based brand based in Australia, they are more ready to wear in their garments and price range but she said it was a good 2 month experience considering she thought she applied for a position in Scandinavia! Internships are a great place to make useful contacts and this is proven in Jones’ success at Mark Fast, you also get paid for internships in New York and Paris and now new laws have been introduced in the UK so that graduate interns can get fair pay.


Some of Katie’s work

“Fashion can seem like a rich man’s game, it’s not…”

-Katie Jones, October 2013


Katie Jones was not from a wealthy background, she said you have to beg, borrow and steal to get by and have a job and work around it all. Internships are well worth applying for because they can help you realise where you want to work, and she even recommended @ukfashionintern on Twitter to look for placements. Linked in was also mentioned, saying that it is a very useful, (though boring) thing to have and that she was offered a job at Valentino because a head hunter was browsing her linked in on their lunch break! She said she has got by because she has played on her strengths and we all need to find what we can do best and more importantly, different, from everyone else and go for it. Also, know who you’re designing for and selling to, don’t “design into the void”, imagine a client and stick to it.


Some of Katie’s samples (Need to be A3 or bigger so you can realise the fabric etc)

Katie Jones visiting Plymouth College of Art was one of the most inspiring things I have ever participated in, she was open and honest about all her work in the industry and really left me with that wonderful feeling of “I can do that too”. I can fully understand why she is so successful and can imagine that she will only get more recognised as a brand and hopefully become a household name, because Lord knows, she works hard for it.

REFERENCE: http://katiejonesknitwear.tumblr.com/