I was commissioned to do posters for the new offers at a local bar.
Recently, Katie Jones came back to our university to talk about her recent success and starting up her own business with her friend and business partner. She started her brand from an ethical standpoint of using reclaimed and upcycled yarn, but she says that the fashion always come first and if sustainability come in to it then it’s a bonus. Katie Jones herself is a very colourful character, I really admire her style, and she has a very forward way of thinking when it comes to sustainable fashion, she said that it doesn’t have to be boring or beige, there are many innovative tricks and tips you can use, like no waste pattern cutting, to give your garments an “in” to the hemp-adorned, dreadlocked sustainable fashion world. Katie said she became sustainable by accident, by using end of cone yarns and getting her base pieces (aran knit) from charity shops and eBay.
K2TOG was chosen to be part of the Emerging Talent Section of Estethica, showing at Somerset House, after Katie pitched the idea to the creator of the organisation, however, Katie had a lot of work to do as she was confirmed only 3 weeks before London Fashion Week. Estethica was founded by the British Fashion Council in 2006 to specifically showcase sustainable designers work and has since become the forefront of British sustainable fashion, Ada Zanditon is a previous designer of theirs. The organisation is mainly for start up designers, to get them out there and establish a name for themselves before going it alone. This brilliant opportunity catapulted Katie’s business from a small start up into an official business where she got serious orders from people wanting to buy, there was lots of interest from people in Italy and Japan as they love the bespoke, non mass produced element of her clothing.
Going from being a student, then a freelance designer to then a fully fledged CEO was a big leap, and Katie said her personal challenge was to work out costing and mathematics, luckily her housemate was able to help, but she found it difficult not to undercut herself and was even told to increase her prices by her mentor at Estethica on the second day of the showcase. You can always set an RRP for stockists, you always have to remember to pay yourself a wage and you normally mark up your clothes by around 1.5-2.2% and then shops will add an extra 2.8% on top of that. These things are very important and you need to be very vigilant when you are first starting up, because most designers only last 4 seasons, after that the freebies and opportunities run out and you’re left to fend for yourself. Katie still works as a freelancer, most recently creating patterns for Knitting Monthly, a popular knitting magazine. She said that she has 2 very different and separate audiences, one week her work is in Knitting Monthly and then the next she appears in subversive fashion magazines like Dazed and Confused!
I always find Katie Jones’ visits inspiring and she makes me want to go out and do things creatively. The success she has had is purely down to hard work and talent and it makes you want to work hard to get where she is in the industry.
Picture sources: http://katiejonesknitwear.tumblr.com/post/77058738459/k2tog-aw14-aran-crop-mini
A day in the life of Derek Crookes goes something like this:
Wake up super early and grab your phone to start checking through social media for news stories that have cropped up while you were sleeping, such as Twitter, Facebook etc. Then you make your way into the office ready for a meeting at 8:10 with about 20 other journalists, to decide what news will be covered and also how to relay it to the C2DE demographic of 16-24 year olds in a clear and uncomplicated way in the small slot that Newsbeat has. In-house journalists are even provided with newspapers when they come in to verify the stories they’ve seen all morning on the web. They can’t cover every single news story that come up, and so they try to focus on the ones that they think are the most relevant to the demographic. You need to verify your stories with two notable sources once you come up with your news agenda, which is a group of stories that you will discuss in different ways throughout the day. Once this has been established the editor will send journalists out to cover the stories, this can all be done via a microphone and uploaded to an iPhone, ready to be relayed back to base. There is a “gate” everyday, which is a deadline in which you have to have your story ready or else it doesn’t get used, at Newsbeat this is normally about 12:30/12:45. Journalists are under alot of pressure to be as knowledgeable as they can be in a short amount of time about subjects they have to cover. After the stress of the work day you travel home while checking your social media for new stories. That is definitely the difference between a job and a career, a job you can go home and switch off from it but you never stop thinking about your career.
The programme is very scripted, as is all BBC news, the newsreaders and editors have the job of making the news sound like it’s not by using colloquial language and soundbites. It’s a very competitive industry, as is any creative industry I suppose, and the hours are long, normally 8am-6pm shifts but you often work outside of that when you are starting off. Derek Crookes studied at City University in Islington for 4 years and in his sandwich year he took a 1 year unpaid internship for Saturday Sports News, which launched him into the industry. In 1999 he started reading news at LBC on weekends doing shifts no one else wanted to do on his local radio station, then gradually he got promoted to weekday newsreader and then editor, when he decided what news went on air. He then went freelance and worked for Sky News before he finally got involved with Newsbeat,and now he is in charge of the website. It is very important to get all the key information in the first paragraphs, as people have a habit of reading for 30 seconds and then they continue scrolling. He said he has gained alot of connections in this business and that it is important for journalists to help each other out whenever they can.
All in all the visit was interesting, but not really very useful to me as I am not interested in journalism or how it works and what goes into producing the news.
Obligatory ‘on the plane’ window shot
Recently I travelled to Vienna to see one of my old friends who I had not seen in person in 10 years. As a fashion student I need to be constantly creative, this is hard for me because my creativity comes in strong, short bursts rather than one long continuous flow. So I thought 8 days away soaking up culture with one of my closest friends would be just what I needed for a re-charge, it was amazing. Vanessa’s family made me feel so welcome and like I was right at home and not in a foreign country, which was a welcome change from the only other time I’ve been abroad, in Barcelona (blog post to come soon!). Having lived in a student house for 4 years, and with my Mum about 10% of the time for the summer, it was lovely to be welcomed in to quite a large family who are all very loving and caring. Vanessa lives in the 22nd district, which is the largest district in Vienna, the city is massive so it takes a while to get anywhere, the journey usually includes a bus ride and a metro or two.
Me and Vanessa, first picture together ever, on the subway
It was quite cold when I visited, but it didn’t stop us from getting out and about in town, admittedly I did not take enough pictures, and had Vanessa keep telling me to take photos! We saw some fantastic things, went to a food market that was so cheap and so fresh and we went to a very interesting dinner with one of Vanessa’s friends, Anna, who I got on with very well with, and two American girls, who I didn’t really have anything in common with; for example, they were at university near New York, one of the cities I am absolutely DYING to visit, and so I was genuinely interested in hearing about it, I asked one of the girls what it was like and waited with baited breath for her answer, which was, “It’s a big city.” Of all the things I have heard about New York, in my opinion, you’ve got to be pretty fucking boring to sum up the Big Apple by saying “it’s a big city”. Other than that everyone seemed to be very friendly and I loved the European custom of the two cheek kisses, and after a week I started to get used to it instead of awkwardly bumping heads with people!
Me outside Vienna State Opera
Vienna town hall/ “Rathaus”
St Stephan’s Cathedral, Stephansplatz
1st District shopping
Vanessa at her university campus, Universität Wien
Tram outside an old theater
I was particularly excited about the trams as I have never seen one, let alone been on one! I thought they were much smoother than buses, cheap and fast. Transport in Vienna was very easy to negotiate, even for an indoorsy English girl! For just €15.80 you can get travel on ALL Viennese public transport for a week, including trams and the metro, whenever you like, and it’s much cleaner and easier than the London Underground (sorry, England). Also I found that everyone assumed I was from London and were shocked and disappointed when I explained I lived about 250 miles South of there!
Vanessa using the very helpful solar powered hand warmer at the tram stop
Me outside Austrian parliament
Trip to the Vienna International Centre
Notice how the trees are cut to grow in uniform
View of Vienna from the Gloriette
Me and Vanessa at the Gloriette
Actually an apartment building for affordable housing this building is stunning as a piece of art let alone a home.
La Belle Epoque
A costume taken from The Phantom of The Opera that was performed in the state opera. It was displayed in Swarovski in the centre of the main area for shopping and was accompanied by a flickering chandelier to set the tone for the scene in which it had been used.
“Lucy” from the Natural History Museum
Glass skull cast from our ancestors
Venus of Willendorf
A sculpture dating back to 28,000-25,000 BCE, made from limestone and red ochre, she is a wonderful little thing to admire and also has alot of connotations behind what people found to be beautiful in her time.
Various Mineral images to be used for current Bjork project
My visit to Vienna was a magnificient experience, I ate so much schnitzel, frankfurter, kaiserschmarrn and knodel, I went to Aida and tired Sachertorte and real apple strudel, I got lost on the metro, I left my friend on the metro and panicked, I failed to communicate well with anyone in German, I got upset when I couldn’t understand my friends in German, I met extraordinary people and I felt right at home. I would love to go back someday, I got so much inspiration and the horrible coach journey to London was so worth it!
I’m sorry for all of the times that I’ve said that I’m not like other girls, implying that there was something defective or inferior about being a girl. I’m sorry for how hard I’ve tried to be “different,” not because being different felt authentic but because I was afraid that I would never measure up to you.
I’m sorry for all of the times that I’ve made fun of traditionally feminine things, like make-up and pretty clothing. I’m sorry that I derided these things as stupid and frivolous – the fact that I did that says more about my own insecurities than it does about anything else.
I’m sorry that I called you a slut. What I meant was that I was jealous that boys wanted to sleep with you. What I meant was that I was jealous of how comfortable you seemed to be in your body, how easily you…
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